Marketing Edinburgh’s new (first?) campaign for Edinburgh has been forced to ditch the “Incrediburgh” slogan. The rest of the work pushes on. This ad, from The Leith Agency, is the first in the six figure campaign.
The Winter in Edinburgh site, currently offering a chance to win a two night stay at the Princess Street Suites, is part of the campaign. The goal is to encourage more city breaks, winter breaks, to the Scottish capital. As you might expect Hogmanay and Christmas play large roles.
What do you think of the Edinburgh ad?