What’s going on with the giant shopping bag in Bristo Square?

Have you seen the giant shopping bag in Bristo Square? It’s part of a campaign to get Edinburgh excited for Christmas by Rakuten Play.

Rakuten is a big Japanese shopping site that bought Play.com a while back. Play’s now called Rakuten Play.com and the address on the bag is www.rakuten.co.uk.

It’s a marketing campaign from an agency called Hometown. Simon Labbett, a creative director there, said the idea was inspired by the giant deck chair that appeared on Brighton Beach one morning last March. He said;

“There’s something quite appealing about taking small object and making them enormous,”