Review: Grenade’s Cadbury Creme Egg Protein Bar

This is the £200 million protein bar. Well, sort of. This is Grenade’s newly loaded Cadbury Creme Egg protein bar, and I say “£200 million” because that is roughly the sum for which Grenade got bought by the American giants Mondelēz a couple of years ago.

As Mondelēz owns Cadbury, they are now sister companies. Thus, we now have official Cadbury Creme Egg protein bars. Fantastic. But is it any good?

The Taste and Texture

It depends. It is a middely medley, but it’s absolutely not a Creame Egg. I think it might be Grenade’s first “Soft Core” bar I’ve tried, but it is barely soft core, and it is certainly not the gooiest bar I have had.

The bar features a fondant filling that tries to mimic the famous Creme Egg goo, but the texture doesn’t quite land. It feels a bit denser than promised, lacking that satisfying, messy spill you get from the confectionery original. If you are expecting the exact experience of a Creme Egg but with protein, you might be disappointed. It is pleasant enough as a chocolate bar, but it struggles to live up to the specific “Soft Core” branding.

The Macros

The nutritional numbers are also terrible. It does not even have 15 grams of protein. In fact, it clocks in at around 13 grams, which is significantly lower than the standard Grenade range.

It is nearly as small as Grenade’s mini bars, which I absolutely despise because now they have been released into the wild the smaller 45g format knocks out the standard 20-gram protein hit, which should be the bare minimum for the product line. While it keeps the calories down (around 172 kcal), for a protein bar, the protein-to-calorie ratio feels off. I don’t regret buying it, but I am not going to become a fan.

Overall

This collaboration feels like a victory for branding over substance. The £200 million acquisition has borne fruit again in the form of a branded crossover (the other being the Oreo bar). Still, the result is a smaller bar with less protein that doesn’t quite capture the magic of a Creme Egg nor the nutritional punch of a standard Grenade bar. It is an average snack, not a fitness essential.