Birdy got on down to Edinburgh’s Castle Street because she heard there was going to be free pasta. She also came away with some sauce and a wooden spoon!
Bronwen here. Although we don’t usually cover too many street popups (pub popups are a bit different), we were invited by the lovely people at Mutti to try some free pasta. And well, I had nothing else to do on a sunny Wednesday, so, I did! (Also, I really love pasta, so how could I refuse?!)
In fact, since it was the final day (of just two) in Edinburgh, I recorded the whole thing for TikTok and Instagram so you can see for yourself.
Mutti has been touring the UK with its pasta sauce popups, and they definitely brought the energy, with a popup stall serving free samples of al dente pasta and sauce, bins giving out free sauce jars, and a spin the wheel where visitors could win prizes!
SPOILER: I won a free wooden spoon. I like spoons, so this is a win. There was an overall great energy, and people seemed very interested in the samples and especially the wheel.
Whilst there, I chatted to Liv Martin from Jellybean Creative Solutions (Mutti’s Marketing Agency) about what brought them here and what inspired the tour:
While many people already know Mutti through the Polpa, Passata and Pizza Sauces, we really want to shine a light on our Pasta Sauces and encourage more people to try them. The ingredients are exceptional – and of course 100% Italian – so we’re confident that once people taste them, they’ll be converted and pick them up in store. With the Polpa, Mutti has built a wonderful following, with customers becoming genuine advocates for the product, and we’d love to do the same for the Pasta Sauces.
I asked if the tour was going as well as it seemed to be. To which Liv responded:
It really is going brilliantly. The team are serving hot samples and giving away sample jars, giving the public the chance to taste the product and then recreate it at home. So far, the feedback has been wonderful.
Well, thanks Liv, and thanks Mutti! Wishing you a grand final stop over in Cardiff!
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